Meaning Of A Services
Big Indonesian Dictionary (2008) defines service as a way to help set up (take care of) what is required of a person. Definition of service = S.E.R.V.I.C.E. According to Barata (2004) S.E.R.V.I.C.E term is defined as follows:
a. Self awareness, instill self-awareness so as to understand the position, to be able to provide services properly.
b. Enthusiasm, implement pelayananan with a passion.
c. Reform, improve service performance over time.
d. Value, provide value-added services.
e. Impressive, personal appearance is attractive, but not overwhelming.
f. Care, give care or concern to customers optimally.
g. Evaluation, evaluate the implementation of the services already provided.
Tschohl and Franzmeier (2003) defines the service is anything that according to the customer as a service. Services include politeness of employees, product knowledge, willingness to help, and enthusiasm. Service quality is an orientation of all resources and all levels in an enterprise to customer satisfaction.
Their mutual attachment in a service, that is to serve and service. Definition airport is helping to prepare (take care of) what it takes someone while the service is an attempt to serve the needs of others. Service is an attempt to help set up (take care of) what is required of others. Services provided by the officer is not an item but the form of services (Soetopo, 2004).
According Moenir (in Tangkilisan, 2007) so that the service can satisfy a person or group of people who are served, the offender in the service must meet four basic criteria, namely:
a. Polite behavior
b. How to convey something related to what should have been received by the person concerned
c. Convey the right time
d. Hospitality
In terms of attitude, Tschohl and Franzmeier (2003) found the service consists of: a) attention, b) respect, c) integrity, d) the reliability, e) prefer, f) efficiency, g) the availability, h) hospitality, i ) knowledge, and j) professionalism.
From the description above opinion can be concluded that the service is an attempt to help take care of the needs of others are based on the attitude of a good serve so as to give satisfaction to those who served.